Beyond the Prompt: Finding Authenticity in AI Work | Jack Rowbotham, Microsoft PMM

Samuel
Jack, thank you so much for joining me on the AI Frontier Playbook podcast. Jack, you joined Microsoft in 2016, and over the past nine years, you have built yourself into one of the most visible voices in AI-driven marketing today. You are now senior product marketing manager for Copilot Studio. You have built a LinkedIn following of over 90,000 people while working full-time. You earned 7.5 million impressions in a single year and you were just recognized as a Microsoft Frontier Trailblazer for FY26. You also recently launched your first LinkedIn Learning course, uh, How to Be an Agent Boss, which hit 10,000 learners in its first month, which is very impressive. And what strikes me most about your story is that you built all of this from the inside as a full-time Microsoft employee. You decided to show up publicly in a way most corporate professionals never do. At what point did you realize that you had become a business influencer, and did AI play a role in that transformation?
Jack
Thank you. Thank you for having me as well and I appreciate the intro. It was very nice to, uh, I'll reuse that somewhere else now. I feel like you formulated very nicely. But well, I mean, first of all, yeah, I'd never really thought of myself as an influencer. I mean, I always kind of position myself as a content creator that just kind of loves to educate and share and it kind of felt more accurate for me, to be honest. There there wasn't necessarily like a single moment. Um, I think it was more like a gradual realization that people were actually starting to, you know, use the content that I was producing out and people were starting to share and interact with it in in a nice way. The the real signal for me wasn't necessarily like the the follower count, but it was actually, you know, professionals starting to reference and use my content as the base for them to be able to create new stuff, in all honesty. Um, and then the second part of the question, like, did how has AI joined this journey? I started a long time ago, in honesty. I started creating content um 10, 10 plus years ago and I found my own rhythm in creating content, doing research, and formulating my own, my own stuff. But it's only got easier and better in the last, you know, 2 and a half years, 3 years. If we started to incorporate, you know, since the ChatGPT era and we've been able to just refine content really quickly, test messaging, you know, spin up and format ideas really quickly as well. Those pieces have taken so much time out that it's allowed me to come up with new ideas and and create and scale content better than before, to be honest.
Samuel
You generated 7.5 million impressions in a year. Like, be honest, how much of that volume is really sustainable without AI assistance? What does your own AI-assisted workflow look like?
Jack
Yeah, it it still kind of blows my mind how many people see it. I try to, I try to think of it like imagine you're in like a soccer or football stadium and how many people just sitting there with eyes down on you looking at your content. I'm like, well, that's scary. No, in all honesty, like, how AI has helped me. I think the one point in time posts, it used to take me what, 30 minutes to an hour to like write a post because of the research, like the the criteria of like refining, making sure it's my own voice. But when I think back to event time, you know, like Microsoft Ignite and Microsoft Build, it'd be almost impossible for me to actually, you know, create the level of content at the the right time, right place that's relevant, feels accurate if I didn't have AI. Like, I'd have to stay up all night in a hotel room if I didn't have AI to be able to help me curate and get through the, cut through the noise and focus on the stuff that really mattered in those sort of posts. So yeah, that that's, it's done wonders for me in helping speed and accelerate that part of the process. But you know, the the foundations of how I create content is still the same. Um, like I always try to write down the raw ideas, have my perspective first. Um, and then I use AI to kind of help me organize, structure, tighten the language, and then sometimes, you know, pressure test, you know, how could someone that feels negative to this news, you know, take this, take this post, and should I consider different angles? So, that's been really, really helpful. Yeah, without without AI, I wouldn't have been able to have done the the speed of content. Um, but hopefully, you know, keeping the quality. I'll let you be the judge of that. But that that's been the part that's, uh, yeah, helped me scale more and I get to spend more time with my family at the same time. So, it's always always a win.
Samuel
Are you typing or are you using the voice mode?
Jack
So, one one thing I've started to try is when I drive home on the commute now because we got returned to office. I start to like brainstorm with like Microsoft Copilot in voice mode and just go like, here's what I'm thinking. Here's some ideas. And by the end of the end of the drive, I've got this summary of a conversation and they've asked me questions. As I've iterated and and got to a point of like having some of my core content there. So, a bit of multimodal, um, bit of mostly text for the news because I'm, you know, reading through blogs trying to get the the best uh perspectives, the best news, you know, pulling out the key value prop, but then voice is helping me in the times where I feel like I can, I'm less productive because I'm having to commute.
Samuel
And you mentioned that uh you you want, you're using AI to cut through the noise. Uh, so how how do you use it after a conference like Build or Ignite to identify what you should talk about, or are you already identifying it yourself, or do you help it to brainstorm and, and and see what will have the most impact on your audience?
Jack
Yeah, I mean, mine is maybe not as advanced as others in terms of the whole end-to-end automation, but I kind of have this workflow of I get all the various different blogs that I need to know. I'll paste it into a Word doc and start to structure out the key pieces of news that I feel are important. And then I have this prompt that is kind of refined by my voice, my approach, my formatting, and I'll be like, "Take a first pass." But I think the the thing that I maybe use different to most people is because because I work for Microsoft, it's incredibly important as an employee creator to make sure your own message, that you're not saying it in a different way that, you know, it doesn't align with how the company is portraying it. At the same time, you know, I use it in a way of like doing AI for evals at times as well. Like, I will run multiple prompts to make sure that it, how accurate it is to the core message that was from the blog, because I think it's really important. Like, if you just take a blog link and go write me a post, like, it can come up with some pretty interesting stuff that's not 100% word for word, or like for a certain point that was maybe about security, you can't just go and make it up. Like, it's got to be consistent. So yeah, I kind of do like evals in a way to say how does this post that I've written compared to the original content, so I feel like I'm in a good position. So yeah, I use it various different ways and sometimes I can be in like 150 prompts in one Copilot conversation to get to a point where I'm, a bit of like a perfectionist with the content that I create.
Samuel
Yeah, I I can relate to that totally. Yeah. Building on that, what's the difference between using AI to amplify your voice versus using AI to kind of replace your thinking? And practically speaking, what does your editing process look like when AI will draft something for you?
Jack
Yeah. Um, I think the distinction really matters, you know, between if it's amplifying your voice, I think it keeps the core tone of what you're trying to achieve. It keeps your authenticity that really makes you quite unique. It helps you kind of take your ideas to be a little bit more structured as I kind of mentioned, but it really keeps your perspective in in the mix. I feel like if you were to use AI to just, you know, create the content and just ship it out automatically without any human in the loop, I feel like that, you know, the authenticity piece really starts to to to go away. And so, as part of my process, like I kind of mentioned, I always lead with what my perspective is first. Make sure I've got those ideas down, then how AI can help facilitate getting that message out to market, as opposed to like AI, just tell me 10 good posts that I could do. Like, it's great for inspiration. And I'll continue to do that for like ideation and brainstorming, but I really need to have a solid perspective on it and I don't want to just take someone else's and just regurgitate it. So, as I kind of mentioned, like the editing process of that is highly iterative and I really spend a lot of time like analyzing every word that comes from these prompts just so I feel comfortable that it's, you know, it's accurate and it's it's representative. And you start to see signs like when people do go down this route of um just full AI-generated, you'll see the formatting is like, you'll see some content like if it's not this then it's that and there's like these, you know, the em dashes, the sort of content that really starts to come out. And I do think like end users notice this and they crave, you know, imperfection at times. Like, I think they look for the the real human story, um, and there there'll be this switch, you know, you, there'll be so much content out there that'll be AI-generated that we want to be really focused on what someone has to say. Maybe not perfect down to the, you know, the bullet point or the em dash, but yeah, I think that'd be a really important thing.
Samuel
Yeah, I've been seeing more and more of that. Um, what we call AI slop for for that matter. Um, at at some time it was the rocket emoji that was telling us that it was AI, now it's the em dash or the the post starting with "quietly" like "Microsoft is quietly releasing." Yeah.
Jack
Or X has just killed X with this new announcement. Or startups and, yeah, yeah, you've seen it all. Exactly.
Samuel
Your one of your signature concepts, and actually you, uh, you you released uh courses on on it, is the agent boss. The idea that every professional will soon manage hybrid teams of humans and AI agents. How does that paradigm shift apply specifically to content creators and influencers and business-to-business?
Jack
Yeah, I mean, the agent boss concept. It was like a personal concept where I was trying to explain the interaction model between the human and the agent in the future of the workplace. Like, human-to-human will always continue and it will always be a great way to drive collaboration, but there will be a world where we want to manage agents that help you extend your impact. That's kind of how I always talk about it. And so that metaphor is like how do you, you know, build AI, test it, improve it, and align it to your goals. But the key thing for me is that the human is always in the director seat, right? It's landing that this is what I want you to do, AI or agents, and you go execute. So, I think that that positioning and priority is is is incredibly important. And so, when I think about it for AI agents or like in the context of a marketer, I always try to give some examples to where AI could go, like as an example of an agent boss. If I was doing this full-time as a creator, I would bring in AI for nearly every step of the way. Um, you could create an agent that has like, is your brand manager in a way. It, you know, it could intake and evaluate all the different, you know, creator opportunities that come up. It could help you research new ideas automatically. It could repurpose old content into like new formats. That's been a really popular um opportunity in AI for creators specifically. Like, I've got this LinkedIn post. I could put that into, you know, automatically translate that to a script for TikTok or, you know, for X or anything else like that. I need to be doing more of that, but that that's always a good thing to do. And then even like analyzing content as well. I alluded to like the concept of like evals, using AI to evaluate your, the content that you've created with AI or helped format with AI to see where you could do better over those times. So, I think that's how I'm I'm kind of thinking about it, is that for for an influencer or a content creator, you could completely transform maybe where you'd need traditionally, you know, a really large team to help facilitate. You can build out these specialist agents to help manage each of those different, um, those parts. But the last thing I kind of say is continue for this interaction model to be human-led and agent-executed. Like, that's the the one model that I think is is really important, and that that decision-making should be held at the human. It's using agents but continuing to have this discussion with them and making sure it's still our our our voice and it's the message we wanted to deliver.
Samuel
And what you've just described with the the announcement of Copilot Cowork. I I can only see it will, um, it will be more easy to work in a multi-agent or multi-skill setup where you have specialization and then you can run your world pipeline or workflow to those skills/agents. Um, it will be very interesting to see.
Jack
Yeah, I've I've had the pleasure of testing out Cowork and it's been incredibly impressive. Yeah, the the whole end-to-end workflow as you think about agents that have always been traditionally conversational in nature or like you ask it a question, it gives you a response. And we've had agents in like Copilot Studio being able to, you know, take action on your behalf, but Cowork kind of brings a bit of the best of both in in a degree. Like, you have this conversational pane and you set up this long, uh, long-running task and you go, "Hey, you know, I want you to create me a PowerPoint. I'm going to make up an example here, like, create a PowerPoint for a for a customer based off this messaging document and the previous conversations that we've had," and it will just iterate and you'll see it's, your, it's thinking as it kind of goes through that whole end-to-end process, so it's not constant back and forth. So, very excited for that.
Samuel
Yeah. You work on uh Copilot Studio, which, for people who don't know, lets people build custom AI agents without writing code. So, it's a low-code, uh, no-code platform, and it's the platform that's used to create agents for M365 Copilot or Teams or even, you know, embed on your website or elsewhere. Can you paint a picture of what a personal influencer agent built on that platform might might actually do for a business creator?
Jack
Yeah, and there's different levels to it. Um, I always like to give the really simple example of um an agent that I built in Copilot Studio just to help me generate LinkedIn, you know, formatting content. So, I've mentioned it has my voice. It has all the various different information, um, about my structure and my tone that I want to land, and it can then just help scale. Ask it a question, post the content, and it just automatically produces it. But I kind of alluded to in like the the previous question. I think you could go so much further with all of this as like a personal influencer using a product like Copilot Studio. Um, and I alluded to that that brand manager or that talent manager. You could build an agent that goes on your own personal website that shows your portfolio and you could filter down partnership requests. You know, you could have AI that just automatically analyzes, takes the intake of someone wanting to work with the, with them as a company and go like, is this good for your sort of your image, you know, your brand that you're working with? So, like, intake is is a great place to start. We've seen people use it for like morning briefings, making sure they evaluate the industry, like the the way and the the way the industry is moving from a technology and AI perspective, it's hard to keep up at times. Like, there feels that pressure that there's a new model or advancement nearly every other week. So, being able to have like a quick update of what's going on. Um, and then as I kind of mentioned, some of those scenarios that I brought out, like as a personal influencer, you could use it for like drafting ideas, your ideas, and turning that into like quick V1, V2 drafts, um, analytics over all your existing content. And then, like, as I kind of mentioned, repurposing it into multiple different formats. Like, I think that's a real big thing. So, I think end to end, every stage of that personal influencer journey could be automated in some fashion with AI to help them, you know, scale like they've probably never done before.
Samuel
I like you mentioning branding because if you know some of your employees will start building content, you're better to give them a tool that makes it easier to align with your branding. So, the organization might want to build this this branding agent and make it available to to the creators in the organization, right?
Jack
Yeah, I think that's a really interesting point that like, part to that, as you start to think about employee creators, you want them to keep on message and AI assistants can actually help you do that. Right. In the past, like, people just get an idea and they'll, you know, ship it out and shape it. Um, but AI can actually go, wait a second, like, this is our brand guidelines, like, maybe you should think about this, this thought or perspective to make sure that you you're feeling good and representing the company in the right way. And the second part I want to mention as well, which is AI has been democratized increasingly, right, over the last coming years, and now everyone, you know, is at the table and has an invite to be able to use it to help them in their day-to-day. And so, I think as AI has become more low-code and more accessible, this is only going to become more available and more creators will come out there to share their voices.
Samuel
Microsoft recognized you as a Frontier Trailblazer partly for your work as an employee creator. Do you think companies are finally waking up to the strategy? The, actually, the strategic value of empowering employees as influencers? And is AI the accelerator that makes that scalable?
Jack
I I would say so. Yes. Yeah. I think we we've seen a shift where how you consume content and the the media out there. It's been less kind of like corporate broadcast. I don't know if you've seen the shift yourself, but it's been less businesses speaking on on social. It's becoming more personal, you know, brands, personal brands as opposed to corporate brands. And so, I think that shift is seeing a bit more of a nudge towards that. And I think like examples like myself, like, I work for Microsoft. Microsoft has its own voice that will talk and, you know, when you see like Microsoft 365 Copilot post, but then there's people that work at the company that represent it in a in a way as well. And so, I think we'll continue to see like that personal influence um come out. Like, you mentioned the numbers, I feel very lucky to have on this sort of content. The scale motion of being able to speak from your heart, share the authentic story, but actually have a really incredible reach, um, that kind of resonates with an audience and they, you know, they they want you to uh succeed and they want to share and amplify that and share that news as well. So, I think there's going to, just going to continue to be a push for for more employee creators that want to share their insights, in all honesty.
Samuel
Yeah, even personally, I tend to follow more individuals than I do follow company pages, for instance. I actually don't follow uh a lot of company pages.
Jack
Yeah, I think that there's a question that companies are going to be at, which is they're going to shift from the question, "Should we allow this? Like, should we actually allow employee creators to, you know, go off and create, post content?" and start to think about how can we enable it in the right way. And you kind of alluded to that example, which is like how do we use AI tools to help guide our employees to feel empowered with the right guardrails or the right advice and insight so they can feel like they can do it in a right way and in a safe way that benefits them and the company at the same time.
Samuel
Building on that, um, AI has removed most of the execution barriers. So, it's it's making it easier for everyone to start being creators. And I'll talk for myself, um, I'm French speaking, so it was very hard for me to start posting on LinkedIn. It was taking me a lot of time, uh, because I have to spell check everything, making sure I was using the the right wording, etc. Now with AI, I can simply use Copilot voice mode, tell my thoughts out loud and then start interacting and building a post with AI, which is making it much more easier for me. But when everything becomes possible, how do you decide what actually deserves your attention? Because now we, you have a bunch of creators um that are using very powerful tools to make their voice known out there. But what deserves your attention at the end, because it's creating a lot of noise?
Jack
Yeah, I think we're we're at a point today where AI has allowed us to create more content than ever. And then an example is social content. Like, we've seen the the volumes of posts that go on these social media platforms has probably increased exponentially. But I think that leads us to a point now where it's not about the amount of output. I don't, I think AI is, you know, reduced the barriers so much that now, you know, you could sit there and you could do so much work. I don't know if you if you agree in your day-to-day work, but now you're sat there and it's like the boundaries have gone. Like, I could create as much work as I want. The the reality is the shift now for us as as employees and and just in in the general workplace is being really thoughtful and using the skills that make us human, which is like prioritization, judgment, and we have to be really intentional with the things that we now focus on because AI can do so much. And I think that's the, like, every day when I, you know, when I get to work, I try to be really thoughtful on like what are my three big things. Like, I could go do everything. I could go create ebooks. I could go create tons of content because AI has made it so much easier. But now actually I really need to shift to a model of being thoughtful, prioritizing the stuff that really moves the needle and makes an impact. And so, I think I I hope that people will see that this way, that it's not about let's just keep churning out tons of content, because activity isn't impact at the end of the day. And so, I think that's the bit that really resonates with me. Um, the the human soft skills with, you know, people have been talking about this a lot, which is like what keeps us in the in the driver's seat and what keeps us important is the grounding in reality about what really matters in the workplace and how we'll then use that to prioritize.
Samuel
Everything now is feasible. Uh, you mentioned it, like creating an ebook, uh, it will be so easy for myself using this podcast to repurpose content into blog articles or ebooks. But it's still requires a lot of work, that's why I'm not doing it right now, because if I only use AI without double-checking and adding my voice to it. It's, for me, it's just AI slop, right? I still have to have this back and forth brainstorming, making sure it aligns with my values, with the message I want to convey. So, even if it's an accelerator and far more is possible for me now, it's still a lot of work. And I think a lot of people don't understand that part and just go the easy route and, you know, use AI, don't necessarily double check, and post it out there, which creating, I'm just checking on Amazon, for instance, I'm seeing so many ebooks that don't add a lot of value and you can say it's been written by AI.
Jack
Yeah, I I think it does worry me. Like, I always want people to be really thoughtful that when they use AI, you've got to really spend the time. Like, AI will save you time and as part of that time, I want you to, you know, sit there and evaluate, is this really accurate to what you're trying to say? Like, that's the second part. Like, people just assume, okay, I've I've done a prompt. It's given me an answer. Post. And no, you need to spend some of that time that you've saved to just make sure you feel good about the the content and it represents you in the right way.
Samuel
I think trust will become more and more important uh for for from creators, where people will will know that those specific creators are sharing their own voices and with the time, and even maybe the algorithm will start prioritizing people creating their own content.
Jack
Yeah, absolutely.
Samuel
You've built your own team of agents in Copilot Studio and basically you literally wrote the course on being an agent boss. So, what's the one agent or AI habit that has the biggest impact on your own personal daily productivity? Um, something our listeners could set up this week. Let's say...
Jack
I'll try to stick to one, but I'll end up saying multiple.
Samuel
But you you can give multiple.
Jack
Yeah, I I like to use AI sometimes in the the laziest ways where you could be, you know, having to do a lot of manual work. And the example could be if I was at an event and I had lots of photos of, you know, slides and ideas and screenshots and whiteboarding that maybe I've done with a customer, how could I just send that straight to, you know, my AI assistant and translate that into notes that I could then use straight away? That's like a real quick productivity tip because I think people really overlook that the the modalities, right? They look at AI and they go, it's text-based. It's a chatbot, you know, put my copy in and I press enter and off I go. But, you know, I use it in the ways where I know I could spend a lot of time, you know, trying to type up pictures of, um, that I've taken from from event or a learning or an insight and just turning that into, you know, usable text content from a modality that maybe wasn't there really really works. And so that's a quick win that I would, I always try to use. And it's, maybe I call it a lazy way because I could do it as a human sat there typing them up, but that the speed that it can translate images to be able to take, extract the key themes and and put that into a point is is really really good.
Samuel
Can you walk me through the workflow? So, are are you like saving them in a Word document and afterward you go in Copilot and you ask Copilot to extract information from it, or you just having, you're just having an open chat and then you're you're, as you go to the session, you're just dropping it in the chat? How do you do it?
Jack
Yeah. So, you could just have a bunch of images that you've you've taken and then you could just set up the prompt of like the context, like, "Hey, I've got a bunch of images here. They're from this event. This is the context. I'm trying to use them in this way. Could you take out, you know, the key points that you want to use and and summarize this in a way and then put it in a Word doc?" Like, some of these agents can obviously then start to create artifacts as a result of that. And it does a very good job. And you can even just put the images directly in, you know, the chat pane. There's a limit on, I can't remember how many images, but you can make it iterative. Like, sometimes I say I'm going to give you the first five images and then I'm going to add, give more images, so don't start until I I say I'm I'm ready. And then so it kind of goes, okay, I'll hold off and then I'll just keep adding more. And then it just has this massive context that it can then use and summarize. Another example of a similar scenario to that is, you know, speaker notes. Like, here's a slide that I've got in a PowerPoint. Take this image and, you know, how would you talk about it? What would the key points that you take away? And it's a great way to test the message, like, has this slide been written in the right way for people to understand, but also, you know, help your your teams, you know, pitch it the way that you pitch it.
Samuel
Oh, this is a good point. If you're taking a picture of a slide and the speaker notes doesn't resonate with what you had in mind, it might be a sign you should change the slide. These are two very powerful tips. I will totally use them.
Jack
Yeah. And and then the last one, I mean, I give one more bonus. I've been using a lot of agent mode in Word and been incredibly impressed just because every time you want to make a change in a document, usually, um, is, you know, it's pretty manual. You have to, you know, type away, etc. And to be able to just say, "Hey, this, I'm going to make a, this white paper, it feels like the audience isn't right. Let's say it's, you know, it's written for a developer and I'm trying to, you know, write it for an ITDM. Could you make some edits?" And it just, you'll watch it iterate through every part of the steps and you can review and you can edit and accept some of those changes. So, the speed of that is is incredible. Like, you used to have to go to Copilot or some AI assistant, type in what you wanted, paste it back over into your Word doc, and now you've just got this inline assistant that's helping you go through line by line. Is is a is a big change as well.
Samuel
Yeah, it is very powerful. I've been using it heavily as well. Yeah, Jack, we're almost at the end of our time together. Uh, but last question. IDC is now projecting 1.3 billion agents by 2028, which is a really impressive number. Fast forward 10 years, what does work actually look like for someone who fully embraced the agent boss mindset, and what happens to those who didn't?
Jack
Yeah, I think that the headline number matters less. Like, the quantity is is important to show the momentum and the confidence there, but it's about the impact that these agents could drive. Uh, and so, I want people to really take away that sometimes I get questions about how many agents should I be building in my company? I'm like, wait a second. I want you to build thoughtful agents that drive impact and, you know, improve the bottom line and help you enjoy your work. So, that's the first piece I just want to clarify on on that number. I want you to kind of take away is about relevant agents that help you do your day-to-day. I do truly believe that, you know, I talk about the agent boss metaphor, that there will continue to be the human-to-human interaction model and then there'll be the humans managing agents that help you scale like ever before. And so, the future will look something like we have agents for each of these various different specialist skills, for, you know, researching, analyzing, content creation, drafting, or executing on certain parts, but the human will continue to be in the driver's seat and our jobs will be the directors of the decision-making, the prioritization, the regular check-in. So, I think that's, uh, how I'm going to slowly start to to see see the shift, and it's already existing today. Like, I use a number of agents in my day-to-day workflow and it will help me uh be be more productive. Um, and for the question, the second part of the question, which was, you know, what does it mean for someone that's not catching up or not following along, I think it's really important that people that are using AI today, it's helping them thrive and get ahead and produce faster uh content with the right quality by keeping the human in the loop and them spending the time evaluating. And so, for you that maybe are listening, maybe haven't tried AI before, start to incorporate it slowly into your day-to-day. Make sure you're doing it in scenarios that make feel personal and relevant for you, not just general scenarios that don't really apply. Start small, be able to build the mindset, build the muscle. Um, and yeah, I think you you'll want to update and and think about how you iterate and be adapted to the workforce, because while your role title might not change, fundamentally the work that you do will evolve. And so, you want to be able to uh be ready and and be supported so you can you can thrive in the in the future of the workforce.
Samuel
What what I I keep from our conversation is that AI is giving us more possibilities than ever before. But it's important to keep the human in the loop, keep our voice, keep the natural human strengths in the workflow and just don't delegate everything to AI.
Jack
Exactly. Like, in in a world where AI is, you know, reduce the barriers, as I kind of mentioned again, can open up what is possible, it's now our time as humans to be using our soft skills of judgment, communication, prioritization to be actually thoughtful on what are the things you really want to do now you're not constrained by the limitations of capacity, right? And you can now be really specific and intentional in that. So yeah, keeping that in mind.
Samuel
Thank you so much for your time, Jack. Uh, that's all the time we have together. It was a very insightful conversation and a lot of the tips you've shared today, I will start applying to my own workflow today. So, thank you so much.
Jack
Good. Thank you for having me. Have a great day.
[OUTRO]
What I appreciate about this conversation with Jack is how clear he is on the line between using AI to amplify your voice and using AI to replace your thinking. He scales his content with AI, but the perspective is always his first. Three things I want you to walk away with from this episode. First, lead with your own perspective before you touch AI. Jack writes down his raw ideas and his angle first, then uses AI to organize, tighten, and pressure test. If you flip that order, you lose your voice and your audience can feel it. Second, use the modalities most people ignore. Jack brainstorms with Copilot in voice mode during his commute and turns photos of slides, whiteboards, and event screenshots into usable notes by dropping the images straight into the chat. This is something you can set up today. Third, treat prioritization as the new skill that matters. Jack's point is that AI has removed the execution barriers, so you can create endlessly. The real edge now is judgment, knowing what deserves your attention and having the discipline to ignore everything else. If this episode was useful, subscribe to the Frontier Playbook wherever you listen so you do not miss the next one. And if you want to stay sharp between episodes, sign up for the Frontier Playbook newsletter. I share what I am learning, what is worth your time, and what you can actually use today. Thanks for listening, and I'll see you in the next one. See you.